Top 5 Hasbro Games Performance in New Zealand for Q2 2022

The second quarter of 2022 saw varied performance for the top 5 Hasbro games on a unified platform in New Zealand. Here’s a detailed look at how each game fared in terms of weekly downloads, revenue, and active users.

Scrabble® GO - New Word Game showed a fluctuating trend in weekly revenue, peaking at around $1K in late March and experiencing a slight decline to $522 by the end of June. Downloads for this game saw a notable increase mid-quarter, reaching 1.1K in late April, while weekly active users saw a gradual decline from 4.8K to 4.2K throughout the quarter.

World of Peppa Pig: Kids Games experienced a steady climb in weekly revenue, starting at $478 in late March and peaking at $796 in mid-June. Downloads also saw an upward trend, particularly in early June when they reached 948. Active users grew steadily, peaking at 2.1K in early June before slightly decreasing to 1.9K by the end of the quarter.

RISK: Global Domination had a mixed performance in terms of revenue, starting at $243 and dropping to $84 by the end of June. Downloads peaked at 727 in late April but saw a decline to 226 by the end of the quarter. Active users fluctuated, peaking at 1.5K in late April before dropping to just over 1K by the end of June.

Yahtzee® with Buddies Dice demonstrated relatively high weekly revenue, peaking at $4.5K in mid-April, though it experienced fluctuations, settling at $3.1K by the end of June. Downloads remained relatively stable, averaging around 250 per week. Active users also remained steady, hovering around 2.3K throughout the quarter.

Epic Prankster: Hide and shoot saw minimal revenue, peaking at $72 in early May. Downloads fluctuated, peaking at 358 in mid-April and then stabilizing around 230 by the end of June. Active users remained low throughout the quarter, with a notable increase to 892 in the final week of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.